What's In The Course:
The course comprises 35 video lessons spread across 13 modules. The total duration of the course is 5 hours and 59 minutes.
Let’s take a look at what you will learn in each of the 13 modules:
In Module 01 I show you why Google Search is a bonanza for bloggers. I show you:
=> Why Google is more stable and predictable than any other platform for free traffic
=> Why Google Search (unlike social media) gives you permanent and passive traffic
=> The three things you need to do to get traffic from Google
=> The two key factors that Google uses when ranking pages
In Module 02, you'll discover the top 10 Google ranking factors in 2020. You'll also learn why searcher intent is the key to ranking on Page #1 of Google.
In this module, I also explain:
=> On-Page SEO
=> Off-Page SEO
In Module 03 I explain why 'nicheing down' is vital when it comes to getting ranked on Google. I show you why a narrow niche will help you:
=> rank quicker in Google
=> become an expert quicker
=> build a following faster
I also show you why a viable niche is simply a collection of keywords and how to use KWFinder to research your niche
In Module 04 you’ll discover why backlinks have traditionally been very important for Google and why they are still a major ranking factor.
You'll also discover how the Hummingbird algorithm changed the way Google ranks pages and why the focus of SEO has moved from keywords to topics. You'll also learn:
=> how Google is now able to measure 'topical authority'
=> how you can use topical authority to rank on Page #1 even when you don't have lots of backlinks
In Module 05 I give you the best explanation of keyword research you’ll find anywhere. I show you the different kinds of keywords and how they relate to searcher intent. You'll discover a simple exercise that every blogger should be doing at the start of their SEO campaign. I also give you an introduction to the various keyword research tools and what they do.
In Module 06 I walk you through KWFinder and show you the exact steps I take when I do keyword research.
I show you how to dig deep in KWFinder and find the keywords that other people are missing. I also show you how to:
=> Filter for search volume
=> Filter for keyword difficulty
=> Filter for number of words
=> Use the SERP panel to make a quick assessment of whether you can rank for a keyword
In Module 07 I use a live video clip to show you how to do competitor keyword research in SEMrush. This technique allows you to steal the keyword strategies that your competitors are using. Why re-invent the wheel when you can copy what’s already working for other websites?
Learn how to uncover:
=> which keywords are driving most of your competitors' traffic.
=> which pages are driving most fo their traffic
There's a catch to competitor keyword research. And many people only discover when it’s too late. I’ve got a solution to it, and I’ll show it to you in this module.
In this module I show you how to research and write articles that rank on Page #1 of Google. This is the core of my approach to SEO. These are the research and writing techniques that allow me to rank on Page #1 of Google and outrank websites with much higher domain authority.
Learn how to drill down into any topic you can think of so that you end up with a well-researched article that ranks high on Google because it has topical authority.
In Module 09 I show you the 13 On-Page SEO factors that will help you get your articles on Page #1 of Google.
=> you should be mentioning and linking to other bloggers
=> the ideal word length for your blog posts
=> why internal liking is vital for ranking on Google and how to do it quickly and easily
In Module 10 I show you the nine Page #1 Domination Techniques I use to beat the competition on Page #1 of Google. These techniques will help you stay on Page #1 and climb up the search results.
Getting a good position on Page #1 of Google is all about:
=> click-through rate (CTR)
=> user experience (UX)
=> 'time on page'
In this module, I show you to cover these three vital issues, and gain an advantage over your competitors.
In this module you'll learn all about domain authority (DA) and why it's so important for ranking on Google. You'll discover the five ways of building higher domain authority for your website. I also show you how to quickly and easily eliminate toxic backlinks (if you don't deal with them, toxic backlinks will harm your link profile).
In this module I show you the five techniques I used to take my website from a DA of 1 to a DA of 37 in just under two years. One of these techniques is what I call ‘Micro Guest Blogging’. As far as link building goes, it’s the best kept secret on the Internet. Using this technique, I earned a do-follow link from a website with DA of 91. And all I had to do was write 150 words! With this technique there’s no ‘cold calling’ - these websites come to you, practically begging you for content!
Featured snippets are a way of completely dominating the search results for a given keyword. In this module, you'll discover:
=> the 5 writing tips that prime your content for a featured snippet
=> the 6 formatting tips that help you get featured snippets
=> how to analyze and reverse engineer your competitors' featured snippets
I also analyze seven of my own featured snippets and reveal to you the factors that triggered the algorithm to give these pages a featured snippet.